Most people enjoy being scared, primarily because it induces an exciting sensation in the body. This is the reason why horror movies make millions each year and all the Friday the 13th movies have been such big hits. When we are scared, our brain elicits very strong emotions, which in turn, leads to the attachment of strong memories with the particular stimulus that caused the feeling of being scared. Advertising companies are well aware of the way the human brain functions and thus, use scary advertisements to capture the attention of the viewers. More importantly, if history is any proof, scary advertisements always do a better job of capturing the viewers’ attention than the simple ads that only highlight the benefits of a product.
In this video, we tell you about the 12 scariest ads of all the time and the impact they had on the brand they were representing.
Do you enjoy creepy advertisements? Which of the twelve discussed above did you find the creepiest? Are there any other creepy advertisements that we have missed? Please leave your comments in the comments sections.
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12 Scariest TV Commercials (WARNING: Creepy!)