Meta is paying millions of dollars to high-powered celebrities — including retired NFL great Tom Brady, rapper Snoop Dogg, former reality TV star Paris Hilton and TikTok influencer Charli D’Amelio — to use their likeness for fictional AI chatbots, according to a report.
One top creator is being paid around $5 million by Facebook’s parent company over two years in exchange for six hours of work in a studio, according to the tech news site The Information.
Meta — which also owns WhatsApp and Instagram — was so intent on getting big names to sign on that it paid in excess of $1 million for each of the celebrities to grant permission to use their likeness, The Information reported.
The report cited a person familiar with the matter as saying that other deals with top creators were in a similar price range and that the arrangements are non-exclusive — meaning that the stars could shop their likeness to other AI-related products if they so choose.
The Post has sought comment from Meta.
Read more at https://nypost.com/2023/10/06/meta-paying-tom-brady-naomi-osaka-millions-for-ai-chatbots/
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