Drake has taken his ongoing feud with Kendrick Lamar to new heights, filing a federal lawsuit against Universal Music Group (UMG) on January 15th, as reported by Rolling Stone. The lawsuit accuses UMG of defamation and harassment, claiming the label played a key role in promoting Kendrick Lamar’s diss track, “Not Like Us.”
Drake’s legal team alleges that UMG ‘whitelisted’ the song on platforms like YouTube and Twitch, bypassing copyright restrictions and enabling content creators to profit from reaction videos, amplifying the song’s inflammatory lyrics. Notably, the lawsuit names UMG but avoids directly targeting Lamar, with legal experts suggesting it would be “embarrassing” for Drake to sue over a lyrical dispute in which both rappers have actively participated.
The reaction community has been pulled into the controversy, with popular creators like Kai Cenat, Zias, No Life Shaq, and RDC named in the lawsuit, though they are not being sued directly. Many creators have defended their reactions as authentic and uninfluenced by monetization.
Attorney Tre Lovell predicts Drake’s defamation case will face significant challenges due to broad free speech protections in creative expression, while other legal experts warn this move could complicate Drake’s relationship with UMG, his own label.
As the Great Rap War continues to escalate, questions about the role of reaction content and the limits of copyright enforcement remain central to the drama.”
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