Just days after OpenAI launched its new social app Sora, deepfake videos featuring CEO Sam Altman have gone viral, sparking debate about AI’s future. Sora’s signature feature, Cameo, allows users to create lifelike AI doubles from their biometric data, controlling who can use them. In a surprising move, Altman reportedly made his own cameo fully public, leading to a flood of humorous and surreal videos featuring his likeness.
Beneath the humor, these hyper-realistic deepfakes, raise serious concerns about digital impersonation and AI misuse. Even with friend-only safeguards, users essentially hand control over their digital doubles to others, a risk highlighted by Forbes. OpenAI has added watermarks, but critics warn stronger AI regulations are urgently needed, especially with threats ranging from scams to politically manipulative deepfakes.
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