#EmpireStateBuilding #SkywalkerCouple #WhatsTrending #TrendJacking
Brands are completely synchronizing their social media feeds today after a viral Empire State Building proposal took over the internet—but are they taking trend-jacking too far?
The Skywalkers couple illegally scaled the 1,454-foot Empire State Building spire for a wild mid-air engagement, resulting in immediate felony charges. Instead of staying quiet, corporate social media teams and even the Empire State Building’s own PR team immediately jumped on the photo for viral marketing.
In this digital news report, we break down the attention economy, reactive PR, and whether brands crossing the line into a crime scene is genius marketing or just tacky.
Subscribe to What’s Trending for more viral news and internet culture breakdowns!
—
Follow us Online —- http://whatstrending.com
Facebook —- http://www.facebook.com/WhatsTrending
Instagram —- http://instagram.com/whatstrending
TikTok —- http://tiktok.com/whatstrending
Newsletter —- https://whatstrending.beehiiv.com/subscribe