
Video: BMW 5 Series LCI gets emotional first video
Video: BMW 5 Series LCI gets emotional first video
For the launch of the new BMW 5 Series facelift, the German carmaker created a unique video to promote the revamped model. Whereas the first videos of the latest models usually focused on the driving experience, for the refreshed 5er, the marketing people chose a different path. A path that focuses more on our personal lives rather than the driving experience.
In this video, we see a kid writing a letter to his father who was mostly missing from his life. And this is an occurrence that happens more often these days than we’d like to admit. Our lifestyles are so fast paced and we’re so focused on our work targets that we sometimes forget about the most important people in our lives.
It’s an interesting take from a car ...