BMW USA Q1 sales down 15.3 percent (59,455 vehicles)
BMW USA Q1 sales down 15.3 percent (59,455 vehicles) BMW USA announced today Q1 2020 sales results for the BMW and MINI brands in the U.S. For the sales period ending March 31, 2020 BMW brand sales totaled 59,455 vehicles, a decrease of 15.3% vs the 70,227 vehicles sold in the same time period last year.* MINI brand sales totaled 5,237 vehicles, a decrease of 35.1% vs the 8,072 vehicles sold in the first quarter of 2019.
Despite 40 new and refreshed products launched over the previous 24 months, the U.S. sales were adversely affected by the ongoing global COVID-19 pandemic, which has many states still under shelter-in-place orders.
Consequently, several BMW and MINI showrooms across the country remain closed with only essential personnel available for necessary service.
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