Dealers get BMW i4 preview, excited for the new model
Dealers get BMW i4 preview, excited for the new model The new BMW i4 is still two years away, but U.S. BMW dealerships had the chance to preview the car during a recent event. In Boca Raton, BMW introduced to their dealers not only the i4 electric sedan, but also the upcoming BMW iX3, iNEXT, 4 Series Coupe and M4 Coupe.
According to Ward’s Auto and Shaun Bugbee, executive vice president-operations for BMW of North America, the BMW i4 was a hit among dealers at the event, especially those from the West Coast. California accounts for 61% of BMW’s electric and plug-in hybrid sales in the United States. “The dealers in that market when they saw the i4 in Boca, they were ready, like, tomorrow because they’re already in that selling environment,” Bugbee says. &l...