The 10-Hour Race for BMW: The 1959 Shareholders Meeting
The 10-Hour Race for BMW: The 1959 Shareholders Meeting
For BMW, the post-war era meant tormented times and a constant race to reinvent and rediscover its own way in the automotive industry. Even though Germany emerged as a defeated country after World War II, the 1950s decade can be pictured as a flourishing and exuberant period for the German industry and society.But while the country’s economy was growing, BMW was in the middle of a crisis, struggling to find its identity in a very competitive automotive landscape.
In the late ’50s, BMW was faced with bankruptcy. The peak moment of the crisis was in 1959. The iconic constructor from Munich was underperforming financially and its model lineup could not cope with other market competitors in terms of profitability and custo...




























