Maybe BMW Shouldn’t be Afraid of the Tesla Model 3 After All?
Maybe BMW Shouldn’t be Afraid of the Tesla Model 3 After All?
Just today, we reported on a Bloomberg piece claiming that BMW was the most vulnerable brand to Tesla’s current rise in customer popularity. To be honest, there seemed to be real concern for BMW, as it’s been losing 3 Series sales quite a bit in the past couple of years, as Tesla Model 3 sales have been rising. It also seemed as if BMW is the brand most customers are leaving to switch to a Tesla. However, this new piece from Business Insider actually argues the contrary.
According to BI, BMW has nothing to fear from Silicon Valley. Sure, Tesla Model 3 sales are up but there are a myriad of reasons why that means almost nothing for BMW. For starters, Model 3 sales aren’t really eating into 3 Series sales for the simple fact th...




























