The internet is rallying behind TikToker Jools Lebron after discovering that her viral catchphrase, “Very Demure, Very Mindful,” was submitted for a trademark by someone else. Lebron’s original TikTok not only sparked a massive trend but also brought her brand deals that transformed her life. With celebrities like Kim Kardashian jumping on the “demure” bandwagon, the phrase has become an internet sensation. However, the dream was jolted on August 23rd when TMZ revealed that Jefferson Bates from Washington filed a trademark for the phrase. Lebron, visibly shaken, expressed her disappointment in a now-deleted TikTok. Despite this, the trademark is still pending, leaving some hope for Lebron to reclaim what she started.
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