England campaign targets seriously ill patients avoiding hospitals
Campaign will urge people with serious non-coronavirus-related conditions to seek help
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A government campaign has been launched to encourage people who are seriously ill with non-coronavirus conditions such as heart attacks to seek help amid concerns some are avoiding hospitals.
The campaign, which will be rolled out next week, aims to encourage people to use vital services – such as cancer screening and care, maternity appointments and mental health support – as they usually would.
The NHS chief executive, Sir Simon Stevens, said delays in getting treatment posed a long-term risk to people’s health.
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