Join @ShiraLazar in a powerful conversation with Golloria George, @Golloriaa, leading beauty content creator, as they discuss the importance of tone inclusivity in the beauty industry. Golloria shares her experiences of growing her brand, advocating for Black creators, and balancing support and accountability for beauty brands on representation. She also offers advice for up-and-coming creators on staying authentic while navigating partnerships, including her tips for creating standout GRWM (Get Ready With Me) videos.
Learn how her authentic passion and drive have paved the way for greater diversity in the beauty space, making it more inclusive for all creators. Don’t miss this inspiring discussion on the intersection of business, authenticity, and inclusive beauty practices!
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00:00 INTRO
00:56 YOUTHFORIA VIRALITY
01:30 GOLLORIA’S BIG BREAK
02:55 FIRST BIG BRAND DEAL
03:30 PAY BLACK CREATORS
04:32 CALLING FORTH BRANDS
05:10 GROWING WITH AUTHENTICITY
06:01 THE YOUTHFORIA STORY
08:10 BRANDS WHO ARE DOING IT RIGHT
08:40 INTEGRATING BRANDS
09:40 MODELING
10:30 A CREATOR AT HEART
11:15 GROWING UP
12:34 NYMA TANG
14:16 GRWN GET READY WITH ME
14:40 ADVICE FOR CREATORS
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