A new kind of fashion week is happening , and it’s not in Paris, New York, or Milan. Creators in Fashion at VidSummit 2025 is taking over the runway and livestreams worldwide, turning what started as a 2024 merch launch into a full-on fashion variety show. Founded by Amy Roberts and Theorist Media, the event celebrates creativity by merging fashion, lifestyle, and entertainment while showcasing makers, designers, and artists from every corner of the creator economy.
This year’s lineup features bold activewear from Popflex, tech-inspired looks from Linus Tech Tips, high-fashion attempts from The Try Guys, and a first look at Amy’s Theoryware 2026 collection. Beyond fashion, the show highlights creators like cake artist Mary Allyson Martin, blending pop culture and artistry in real time. The event underscores a bigger trend: creators are turning content into brands, products, and cultural moments, proving they’re reshaping industries and redefining culture.”
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