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Johnson’s ‘get Brexit done’ strategy resonates with marginal focus groups

Johnson’s ‘get Brexit done’ strategy resonates with marginal focus groups

Many Brexiters undeterred by concerns over character of PM, Guardian research suggests

Amid ongoing concern from Labour strategists about whether the party can hold on to the support of leave voters in marginal seats, focus groups conducted for the Guardian this week suggested Boris Johnson’s “get Brexit done” strategy was cutting through.

In Rainham in Essex, a group of leave voters, some of whom had voted Labour in the past, spoke warmly about the prime minister. And if his endlessly repeated mantra was familiar, warnings about his character appeared to have made less of an impact.

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