Kylie Minogue tries to lure Brexit-weary Britons in new Tourism Australia ad ‘Matesong’
Pop star reprises Neighbours character in a song that also includes tennis star Ash Barty, comedian Adam Hills and former cricketer Shane Warne
A new $15m tourism campaign featuring Kylie Minogue is aiming to lure Brexit-weary Britons to Australia with the perennial promise of cute marsupials, white-sand beaches and locals who “speak your language”.
The three-minute musical advertisement aired on televisions in the UK before the Queen’s message on Christmas Day, with Minogue and another well-known Australian export, Adam Hills, addressing the nation from Sandringham – a beachside suburb of Melbourne, Australia.