Markiplier’s $3M indie movie ‘Iron Lung’ pulled off the impossible this weekend! See the box office breakdown of how it almost beat Disney’s ‘Send Help.’
While Hollywood analysts were busy counting studio projections, YouTuber Markiplier disrupted a 10-week Disney monopoly. ‘Iron Lung’ debuted at #2 in North America with a massive $17.8 million haul, bringing its worldwide total to $21.7 million in just 72 hours.
Despite a tiny $3M budget and zero traditional ads, Mark was only $1.3 million away from toppling Disney for the #1 spot. From breaking the world record for fake blood to theater managers flagging ticket sales as a “bot attack,” this is the story of how a gaming icon changed the movie industry forever.
[Time Stamps]
0:00 – The $3M Indie Miracle
0:45 – Breaking the Disney Monopoly
1:15 – How Markiplier Secured the Rights
1:45 – 80,000 Gallons of Fake Blood
2:15 – The $21.7M Box Office Result
Did you see Iron Lung this weekend? Let us know your thoughts in the comments!
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