Popular tech YouTuber Marques Brownlee, known as MKBHD, has addressed the recent controversy surrounding the Honey browser extension, which is now at the center of a $5 million class-action lawsuit against its parent company, PayPal. In a December 31st video titled “The Honey Scam: Explained,” Brownlee expressed his dismay over allegations of affiliate revenue withholding and discount code manipulation by Honey, distancing himself from the platform by removing its ads from his content.
The controversy gained traction following a viral exposé by investigative YouTuber MegaLag, which alleged deceptive practices and implicated numerous influencers. The fallout has been significant, with over 3 million users reportedly uninstalling the extension.
The scandal has prompted responses from other high-profile creators, including Linus Sebastian of Linus Tech Tips, who shared that he ceased promoting Honey years ago due to concerns about link hijacking. Meanwhile, legal action spearheaded by YouTuber and lawyer Devin James Stone (LegalEagle) accuses Honey of unfair practices harming creators and consumers alike.
Despite the backlash, PayPal has denied the allegations, asserting that Honey adheres to industry standards and benefits shoppers and merchants. The situation has sparked widespread online debate about transparency in influencer marketing and ethical data practices.”
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