The recent rejected bid of £5.5bn for Morrisons has shed a light on the frequently overlooked value of supermarkets.
The UK’s fourth-largest supermarket chain has seen its share price soar after the proposal from the American private equity firm Clayton, Dubilier and Rice.
Sky’s Ian King spoke to market research specialist Fraser McKevitt about the history of overlooked supermarkets and what this bid means for their future.
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