PVOD For Top Studio Films Is “Failed Experiment”, Imax CEO Rich Gelfond Declares

Imax CEO Rich Gelfond rejects the popular notion that premium video on demand is the future for blockbuster movie releases. “PVOD is a failed experiment,” Gelfond said during an online appearance Wednesday at the Goldman Sachs Communacopia conference. “The numbers haven’t worked in a pandemic, so how would they work in a non-pandemic?” Results from […]