A mint-green, sharp-toothed Labubu doll recently sold for over $150,000 at a dedicated auction in Beijing, setting a world record for the quirky monster collectible created by Hong Kong artist Kasing Lung. Thanks to celebrity fans like Rihanna, Dua Lipa, and Blackpink’s Lisa, the Pop Mart toy line has exploded in popularity, causing viral trends and even chaotic in-store scenes. CNN reports that Pop Mart had to halt UK in-store sales after crowd surges and fights, as the company’s revenue more than doubled in 2024 amid global expansion.
Online theories have fueled even more buzz, with some speculating that Labubu is rooted in Nordic folklore and might be… demonic. Originally introduced in 2015 as part of The Monsters series, Labubu is actually described by Pop Mart as a mischievous but kind-hearted creature who just tends to make a mess while trying to help. While fans fall deeper into the lore, many are simply trying to score a restock—though recent online crashes are making that nearly impossible.
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