Soulja Boy just announced “SOULJA BOY 2028″—promising a presidential campaign built on economic opportunity, criminal justice reform, education, and AI. The internet immediately roasted him for using ChatGPT to write his statement… but did Soulja Boy actually pull off the ultimate marketing hack?
When Kanye West ran for president in 2020, he spent over $12.5 million of his own money to get 66,000 votes—amounting to roughly $200 per vote. Soulja Boy got the exact same global headlines for $0 and a single Instagram post.
In this episode of What’s Trending, we dig up the 15-year-old YouTube receipts to show how Soulja Boy beat Kanye to the White House bid back in 2011, why his real superpower was never politics, and the fine line between a viral clout bit and an actual campaign.
Is “Soulja Boy 2028” a serious bid, a stunt, or is he just early again? Drop your vote in the comments below! 👇
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