Creators like MrBeast and IShowSpeed are everywhere online thanks to a strategy called “clipping.”
And thanks to startups like Clipping, thousands of independent editors, called clippers, are employed to post these clips on TikTok, Instagram, and YouTube Shorts to grab attention and drive traffic back to the creator’s main content.
🔗 https://whatstrending.com/video/what-are-clippers-the-viral-term-powering-creators-like-mrbeast/