Timex Flips Off the Smartwatch Trend and Revives a Classic ’80s Digital Watch Instead
As watchmakers scramble to jump on the smartwatch bandwagon and attempt to steal a sliver of market share away from Apple, Timex has decided to take the opposite approach. The company has dug into its archives and revived the T80, an iconic digital watch from the ‘80s whose only smart feature is retro styling.
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