
A Deeper Dive into the History of the BMW M Logo Colors
A Deeper Dive into the History of the BMW M Logo Colors
A little while back, we told you the origin story of the M Division’s logo colors. Over the years, there’s been a lot of debate as to how BMW M decided on its colors for the now-iconic three stripes. If you were to ask BMW right now about the meaning behind the M stripe colors, the answer would be that the blue represents BMW, the red represents motorsport and the violet is a mixture of the two, hence why the violet is sandwiched in between the blue and red. However, there’s actually a longer, more interesting story behind how BMW came to use those colors and, while more complex, the aforementioned meaning is still somewhat true.
According to the motorsport historian for BMW Group Classic, Marc Thiesbürger, t...