BMW Russia now offers the option to select, configure and pay online for a BMW
BMW Russia now offers the option to select, configure and pay online for a BMW
BMW has been teasing us for years with an Amazon-line experience when buying a car online. There were a few attempts in Asia to put in place such a process, but none at a global scale. Tesla made famous the online car buying process and automakers are starting to adapt. One of them is the BMW Group Russia which just announced their new digital offerings which includes an e-commerce component to purchase a new BMW.
The entire process of buying a car – from model selection, to choosing the options and features, payment and loan approval, to estimating the value of the car to be traded in – is being made fully available online. Some dealerships are also offering an option to deliver the car to the ad...




























