BMW sets record straight on the meaning of its logo
BMW sets record straight on the meaning of its logo
BMW is one of the oldest car makers in the world. The company celebrated its 100th anniversary in 2016 but its origins can be traced even further back. The Rapp Motorenwerke company used to do a lot of work in the aviation sector. Over time, the Bavarians changed its logo a few times, and every time people found it unnecessary, just like today.
BMW just mentioned a couple of changes being done to the legendary roundel and the Internet was in up in the arms. It’s only natural for a company to change its logo and keep up with the times. This sort of change is usually done with a lot of care though as a brand’s identity will depend on the images it has been associated with in most of the times.
In the case of BMW, this happene...




























