
Video: Rolls-Royce CEO introduces the Cullinan Black Badge
Video: Rolls-Royce CEO introduces the Cullinan Black Badge
Just as we reported a while back, yesterday Rolls-Royce unveiled the latest model offered with the Black Badge treatment, the Cullinan Black Badge. It’s a stunning machine, to be honest, one that comes with more power, better handling and a different feel altogether. For this launch, the CEO of Rolls-Royce, Torsten Müller-Ötvös sat in front of the camera and explained what led to the creation of this car and what sets it apart.
Launched for the first time in 2016 on the Ghost and Wraith models, the decision to introduce the Black Badge treatment wasn’t taken lightly. As the CEO confides in the video posted below, there were some serious discussions going on behind closed doors as to whether this would be a good move.
After all,...