Report: MINI could become an all-electric brand after 2030
Report: MINI could become an all-electric brand after 2030
MINI is about to get reinvented beginning with the third decade of the 21st century. Some of the ingredients of the makeover recipe is running all-electric and returning to core brand values. Electrification is gaining traction at the moment. In around 5 – 10 years from now, everybody expects that more than 50 percent of the vehicles sold to be plug-in hybrids or pure electric.
MINI is about to undergo a major overhaul, in the road to going back to the old roots paved by Sir Alec Issigonis in the early 1960s. The British brand was bought by BMW Group in the ’90s and, since then, it managed to flourish and become very popular.
Despite the complete rejuvenation, in the last years, the growth tempo has slowed down a bit. Further c...




























