While vinyl sales have officially outperformed CDs three-to-one, hitting a historic $1B record, the celebration is being overshadowed by Billie Eilish’s crusade against “The Variant Strategy.”
Using psychological tactics like “loss aversion,” Taylor Swift’s 2025 release, The Life of a Showgirl, proved that collectible variants are a goldmine, but Billie has asked, at what cost?
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